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CMA, Comparative Market Analysis
I help my clients to value their property by doing a thorough CMA, (Comparative Market Analysis) report using current listing price data and
past sold comparable property sales.
Understand the Market
I will help you understand what the market is doing, based on current conditions. I'll explain the difference between a Seller's Market, a Buyer's Market, or a balanced market and how I will adjust the marketing plan accordingly.
A Marketing Plan that Works
I will create a customized and detailed marketing plan for your property. Some elements work better in some areas and price ranges than others. I’ll show you a specific plan for your property.
Thorough and Objective Home Evaluation
I consider it my obligation to help you to thoroughly and objectively evaluate your home’s condition and features to properly assess how it competes in the current market.
Proper List Pricing
A property that isn’t priced well will either leave money on the table for sellers or cause the property to linger on the market. I do thorough CMA reports to help my sellers value their properties with realistic market expectations.
Markets don’t just change monthly, they change daily in many instances. As new listings come on the market and others sell, the supply/demand ratio changes and your price may need to be adjusted. I provide you with regular market updates to keep you in the loop.
I do the marketing and property valuation process well, and that means you’ll be seeing a buyer with a contract soon. I am with you every step
of the way in the contract price negotiations and will work to get you the top price possible with the fewest concessions.
Inspections & Repair Negotiations
The negotiations rarely end with the price however. There are many other items in the Contract to Buy that need to be negotiated. It's my job to get you the best possible price AND terms. In addition, once the buyer completes their inspection, they often object to things discovered and request corrective action that involves expense to the seller. I'm here to work with you every step of the way and help you to keep the deal alive without “giving up the farm.”
Beginning to End
There can be literally hundreds of tasks, objectives and deliveries involved in getting a property prepared, marketed, under contract, and through the transaction and ending with a successful closing. I am here to guide you through the ups and downs along the way of selling your home so you can move on to bigger and better things!